More About InfoMat, Our Happy Clients and the Benefits of Direct Marketing

“Direct marketing” is a very special science which most general advertising agencies neither understand in principle nor have the experience or expertise to accomplish! It requires getting a response (order) directly from your prospect—with no middlemen—which can mean even greater profits for you.

Direct response marketing:

1. goes directly to a customer/respondent without any intermediary
   
   
2. is ACTION-NOW marketing—scientifically designed to get an answer or response of some kind, NOW
   
   
3. is quickly measurable—it details effectiveness and cost
   
   
4. because of this, it gives you an accurate answer of what works and what doesn’t, and an idea of what to do next
   
   
5. saves you from spending money in a medium that does not produce results for you.

InfoMat (which stands for Information Materials) is an experienced, direct-marketing list brokerage and list management company. This means that we are specialists in the very exacting science of direct response marketing, and that is our only business. We have proven ourselves professionally with successful, result-getting list selections and management for clients in the United States, Africa, Asia and Europe.

We employ only professional, qualified people who have proven themselves in direct marketing—some of whom are recognized nationally.

ONE OF THE BEST IN THE FIELD

To prove our point that what we do is a specialty you cannot obtain from any general advertising agency—and that InfoMat is recognized nationwide as one of the best in the field—you should know that about a dozen general advertising agencies have used InfoMat as their direct-marketing consultant. They know you don’t go to an auto mechanic to get your watch fixed!

Craig Huey is the owner and president of InfoMat, Inc., and he has been in business since 1972. He has won national recognition for his ability to analyze customers’ media needs and ability to choose those lists most likely to produce the desired results for each client based on his/her own unique needs and problems. Grateful customers nationwide testify to his skill, including:

• “Out of all the list brokers I’ve tried, you are without a doubt the best at selecting the most profitable lists.”

—Chip Wood, Marketing Consultant

• “What am I going to do with all these checks?”

—Ed Rankin

• “Your list selections have produced thousands of dollars of additional income for my clients. Even their test mailings make money when they follow InfoMat’s advice. You’re the best.”

—M.E., Marketing Consultant

We buy millions of names yearly for our clients and are one of the largest list brokers on the West Coast! Lists are a full, one-third part of the success of any mailing program—a) the product; b) the offer; and c) the list! It is possible to have a bad product and offer, mail to a good list, and still salvage yourself. Or, you can have the best product and offer, but mail to a bad list, and you come up with bad results.

FULL, COMPREHENSIVE SERVICES

What InfoMat will provide you is:

• Very precise, up-to-date market research.

• Extensive searching of the very best lists available for you, including the over 400 new lists made available last year alone.

• “Inside” information on which lists are working best, plus, the overrated lists you should avoid.

• Specific list recommendations based upon profitable performance of those lists and upon your needs.

• Professional management of your lists which can help you generate additional income anywhere from several thousand dollars a year to $40,000 per year—or even more.

• Friendly, efficient service.

Plus, we can put you in touch with direct response experts who can offer you:

• Effective, sales producing, ACTION-producing copy.

• Full art and graphic services based on proven direct response methods and principles.

• The finest direct mail printing, including supervision.

• Complete mailing and lettershopping service.

• Analysis and evaluation of all responses.

• TV, radio and display ads.

The same direct-mail principles and techniques that work on one product also work for others. It is only a matter of knowing how to apply those principles for the successful direct-mail marketing of your product or service. Regardless of the product or service, people always respond for the same basic reasons—either to gain something they want or to avoid losing something they want to keep.

A TRACK RECORD OF PROFITABLE SUCCESS

To give you some dollars-and-cents proof on how successful InfoMat has been in the art of direct mail, here are some results:

• Relying heavily on InfoMat’s list selections, an expensive investment newsletter went from zero to 72,000 paid subscriptions in only 21 months.

• A West Coast nonprofit group consistently gets twice as good a response with InfoMat’s lists than from any other consultant. For 2 months, its staff literally could not handle the contributions that came in.

• An expensive mail order product went from zero to 60,000 units sold in only 18 months using InfoMat’s list selections.

• A lead generation campaign generated 355% greater qualified inquiries and tripled the client base.

• A $400 seminar had to turn away over 200 people because of too much response.

• The test mailing for another happy client broke even in just 2½ weeks from the mail date, and had paid back all creative and production costs and produced a 400% profit on the initial investment by the 8 week. Subsequent rollouts did almost as well.

InfoMat is a member of the Direct Mail Marketing Association, European District Marketing Association, and publisher of the newsletter, Direct Response.

In order to get the full advantages of our very successful experience in direct marketing and to accomplish your objectives in the most cost-effective, profitable manner, I urge you to involve InfoMat in the promotion of your product and/or service.

NOTE: Please feel free to call Craig Huey at 1-310-212-5944 to discuss how InfoMat can help you enjoy even greater direct marketing results and sales.

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InfoMat, Inc.
21171 S. Western Ave.,
Suite 260
Torrance, CA 90501
Tel: 1-310-212-5944
Fax: 1-310-212-3026
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