100,000 New Subscribers YES! Out of 220 million Americans there are thousands who would gladly subscribe to your publication if they just knew about it! The only problem is, how do you FIND THEM? You can’t afford to advertise to 220 million people. The solution: DIRECT MAIL! And if nothing else has brought you the customers you want, it’s time you knew what many of your fellow publishers have already long since discovered. NOTHING BRINGS IN MORE NEW CUSTOMERS AT A LOWER ACQUISITION COST THAN DIRECT MAIL! The reason is, direct mail is the only medium that lets you both (1) pinpoint your best prospect and (2) go directly to him with exactly the kind of appeal that has been proven to be what he responds best to. Space ads and other media can work very well for your promotions. But direct mail works even better, because…only through direct mail can you reach the subscribers and expires of publications similar to your own; the purchasers of books, products and services on the subject(s) covered in your publication; and you reach the one group in society that i psychologically most ready to subscribe to your publication. THE MISSING INGREDIENT To be successful, direct mail has to be strong in three basic elements:
A promotion fails only because it’s weak in one or more of these. The most frequent and crucial failure of all is this: While even the most brilliant package does poorly when mailed to the wrong lists, an ordinary package pulls well if it’s mailed to the right lists. The reason is obvious: if you’re just plain not interested in subscribing to a publication, no package will change your mind. But if you like to subscribe to publications, you’re likely to respond to even an average package. BUT WHERE DO YOU GET THESE KINDS OF LISTS? …the kind that turns a money-losing package into a money-making one, and a good one into a gold mine? That’s a good question, because there are over 50,000 lists now available in the nation, with a combined total of over 5 billion names! The answer is, while there are dozens of list companies who can make, order and recommend lists, only a handful specialize in PUBLICATIONS. InfoMat is one of these select few! InfoMat has earned a reputation among publishers nationwide as an unusually skillful list consulting firm. These include some of the nation’s largest publications, as well as those just beginning to grow through direct mail. What’s more, 60 advertising agencies throughout the United States now rely on InfoMat for list recommendations for their clients. InfoMat handles and national promotions, with clients worldwide. The reason? OUR LIST SELECTIONS PULL BETTER! For YOU, that adds up to more subscribers at a lower acquisition cost. HOW PROFITABLE ARE OUR LIST SELECTIONS? An investment newsletter came to us. Everything they’d done had raised only a few hundred subscribers. They now have over 100,000 subscribers at $145 per year, still growing by leaps and bounds and are the phenomenon of the newsletter industry! Another marketer repaid original promotion costs in 2 1/2 weeks, and QUADRUPLES by the fifth week. For a brand new product developed from scratch, we DOUBLED the initial promotion investment by the fifth week. They’re now mailing to half a million InfoMat names a month. Another expensive newsletter which came to InfoMat for lists has gone from 1,000 to over 48,000 new subscribers. COMMENTS FROM HAPPY INFOMAT CUSTOMERS “With InfoMat‘s superb list knowledge we have created a mega-winner! Their ability to seek out the best lists is unparalleled.” “If you have been involved in mailing lists at all, you know that InfoMat’s list brokerage is capable of making the best recommendations in the United States.” “Your list selections have helped us achieve our best mailing ever! Your analysis is insightful, in depth and on-the-mark.” OUR SECRET? We‘re not list peddlers; we’re consultants. We know what works best because we keep meticulous, confidential records of the response of every offer to every list. Our specialized research techniques are also essential. Our experience since 1972 in promoting newsletters and magazines enables us to pinpoint the most responsive lists with surprising regularity. But this experience also enables us to evaluate and to consult on all facets of our clients’ promotion plans. Clients, before they came to InfoMat, had struggled for years, spending thousands of dollars on promotions that rarely broke even. Their mistakes were elementary, but so crucial that even ONE of them can make or break you with every piece you put in the mail! CAN YOU ANSWER THESE QUESTIONS?
DISCOVER INFOMAT NOW! If you haven’t yet taken advantage of direct mail in promoting your product or service, OR if you haven’t had the success you should have had in direct mail, please…
They’d be pleased to discuss your marketing campaign with you in detail and send you our free bulletins on all lists related to your product or service. Then whether your publication is already established or is just beginning, and whether it is large or small, she’ll be glad to recommend a list mix for you based on careful analysis of the list market and your special requirements. Before she can really d her best for you, however, you should send her a copy of your publication and samples of what you’ve used to promote it with. Based on what she shows it takes to get maximum response, she’ll analyze it for its effectiveness. And there’s no charge or obligation to you of any kind. If you mail to the list mix we prepare, I‘m confident that you-like the dozens of your fellow publishers who have already taken advantage of InfoMat’s list selection service-will be delighted with the response. If you‘re really serious about getting the thousands of new subscriptions you want, pick up your phone and invest 10 minutes in a call to us. Yours for more profitable marketing, Craig Huey,
InfoMat, Inc. |
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